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A New Tool to Attract Reluctant Blue Voters


Would you like a way to help everyone in your personal and professional networks vote faster, easier, and smarter – and help Democrats win – even in traditionally Republican areas?


Check out our interview with Wayne Liebman, director of operations and “hairball detangler” at BlueVoterGuide.org, a new, unique get-out-the-vote tool built by grassroots organizers for everyone. It’s progressive, simple, and shareable—bringing along all voters, including hesitant first-timers, to make voting easier and fun.


Liebman says the largest untapped reservoir of potential voters is people who have been reluctant to vote for a number of reasons, including making a mistake. That's where the Blue Voter Guide comes in.


Prior to the 2022 election, Liebman oversaw the creation of Blue Voter Guide. It’s a volunteer-led platform that makes voting easier by showing the endorsements of a wide range of progressive organizations. Blue Voter Guide had over 50,000 users in nine states in 2022, and will expand to all 50 states in 2024.


A physician, playwright, and political organizer, Liebman worked to unite Southern California’s grass roots activists and Democratic party infrastructure into a winning alliance in 2018. He helped build SoCal Blue (initially Swing SoCal Left) to co-ordinate efforts to flip SoCal’s five Republican-held swing districts. SoCal Blue fueled the growth of local coalitions (Action Councils) and served as public event hub for thousands of district flipping activities. Following the November, 2018 sweep, Liebman took on the role of Director of Operations for Field Team 6, (Register Democrats, Save the World) partnering as a volunteer with Jason Berlin and C.O.O. Dale Roy Robinson to grow the organization into a national voter registration powerhouse that helped register nearly 2 million Democrats and contributed to winning a Democratic trifecta in 2020. Liebman continued his work with SoCal Blue and Field Team 6 in 2022.


Here are some questions Liebman answered about the Blue Voter Guide during this episode:

  • Can you fill us in on the Guide got started and how it works?

  • Is this only for the battleground target states?

  • You’re going to expand to other states, right? It would certainly be valuable in states, like South Carolina, where Republicans dominate but there is a huge influx of new voters from the northeast who need to be encouraged to vote.

  • Does the Guide include all Dem candidates, including local? How about Independent candidates?

  • How about ballot initiatives? Are they included?

  • Can you get a completed ballot to take with you when you vote?

  • What’s been the response?

  • Where can people learn more about the Blue Voter Guide?

  • Are you looking for volunteers to help spread the word? In what areas do you need help?

  • Are there events planned, like phone banking, etc.?

  • How can people sign up to volunteer?

  • I see on your website something called Current Storm. What’s that all about?

  • Are you working directly with Democratic organizations to expand use of the Blue Voter Guide?

Listen to the podcast:






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