by Caroline James
There are many reasons networking is important for seniors, especially when starting a new business. Also, individuals starting a nonprofit or those looking for a job or a volunteer opportunity will find that networking is essential. Today, Lean to the Left invites you to learn how to win by networking for success.
Networking for Success
Get a Part-Time Job
Finding a part-time job is a great way for seniors to get out and network effectively. Before embarking on your job search, creating a stellar and professional-looking resume is key. Utilize a free online resource that offers resume templates to choose from a wide library of professionally designed options. These templates allow you to personalize your resume with your own copy, photos, colors, and images, ensuring your application stands out to potential employers and maximizes your networking opportunities.
Another option is to obtain professional help in creating a killer resume. One great resource is Lean to the Left contributing writer Stacy Fitzgerald, who offers such services.
Networking Online
There are many ways for seniors to network. One popular method is by connecting with others online, notes GreatBusinessSchools.org. Social media accounts such as Facebook, Twitter, and Instagram are great tools for networking.
When communicating with your contacts via email, avoid an overbearing tone, and don’t email too often. Provide pertinent information in your emails, such as an informative newsletter. Don’t forget your alumni network when making a list of contacts.
Attending live and virtual events will increase exposure and add more contacts to your network. When attending virtual networking events, ask questions and participate to stand out in the crowd. At in-person events, mingle, introduce yourself to others, and engage in small talk.
Expand Your Circle
Expanding your personal network can start right outside your front door by getting to know your neighbors. This not only fosters a sense of community, but can also lead to valuable connections and friendships.
One enjoyable and healthy way to get to know your neighbors is by walking together. Walking provides the perfect balance of casual conversation and physical activity. To find the best places to walk, consider using a walk score map. These maps evaluate the walkability of different areas, making it easier to plan enjoyable routes.
Whether it's a leisurely stroll around the neighborhood or a brisk walk through a local park, walking together can be a great social practice to connect with your neighbors.
Starting a Business
Before starting a new business, design a to-do checklist, tailored to reflect the nature and needs of your business. For example, ensure your location is zoned for your particular business activities, obtain the proper permits and licenses, and have insurance before opening your doors.
Consider how feasible your idea is in your area, and week the advice of a trusted mentor. Next, begin networking, which will help you develop a list of potential contacts, stakeholders, and customers. Develop a business plan, choose a business name, and secure your finances.
You may want to form a limited liability company, which offers certain legal protections and tax benefits, as well as reduced paperwork. While you can set it up yourself, regulations can vary depending on your location, so consider using an online formation service that’s already well acquainted with the rules for establishing an LLC.
Content Marketing
Content marketing is a cost-effective strategy that can significantly boost the visibility and credibility of your new business or nonprofit. By creating and sharing valuable content consistently, you can attract and retain a clearly defined audience.
This content could be in the form of blog posts, videos, podcasts, infographics, or even social media posts. The idea is to inform, engage, and possibly inspire your audience to take action. Not only does this strategy build trust and foster relationships with potential customers or supporters, it also positions your business or nonprofit as an authority in its respective field.
A well-executed content marketing strategy can drive traffic to your website, increase brand awareness, and enhance your online reputation.
Maintaining Relationships
Harvard Business Review points out that there are a variety of methods for seniors to maintain a social network.
To avoid personal burnout, prioritize deciding which contacts you want to keep and prioritize. Show those in your network that you care by staying in touch, displaying an interest in them, and assisting them when you can.
Try not to brag about yourself too much, and instead ask questions of others to keep them engaged. Spend time with those in your network when possible at events or social gatherings.
Making Connections
Whether starting a nonprofit or business or looking for volunteer opportunities, connecting with others through networking is crucial for those of all ages. Remember to link up with others online, attend live events, walk with your neighbors, possibly launch your own LLC, and maintain important relationships.
Caroline James created Elder Action with her husband after becoming caregivers for their aging parents. She strives to put valuable information in the hands of seniors and their caregivers about senior mental health and related issues. She can be reached at Carolinej@elderaction.org.
Lean to the Left provides liberal political commentary about important developments involving Republicans and Democrats in power, and supports efforts to resist those who would subvert democracy and impede freedom of the press. Visit our website to learn more!